Where Madison? is a six-year strategic plan taking place at James Madison University to rebuild and reshape the students’ collegiate experience. The goal for Where Madison? is to host open forums, meetings, and presentations to gain direct input from students about where they want to take JMU in the future. This mark hopes to inspire those discussions, spark futuristic thinking and challenge the student to dream big about where they could take JMU.
This project was completed while working at JMU’s Technology and Design while by working directly with the client to develop concept and carry through to final design. This mark is used on campus in advertisements, in presentation slides and handouts for the campaign.